Email: lgf6179@gmail.com / LinkedIn: www.linkedin.com/in/louflorescd
I'm a Creative Director with an extensive background in leading creative teams, generating campaign concepts, art direction, copywriting, and content development across digital, social, and traditional media. In agency environments I’m comfortable as a leader, thinker, mentor, and doer. I’m also comfortable as a presenter and have spoken to groups as large as 275 (up to and including C-Suite).
I have deep big-brand B2C and B2B experience across many categories including Automotive, Food, Packaged Goods, Electronics, Pet Care, Financial Services, Appliances, Tourism, Airlines, Public Utilities, Entertainment, Sports, Healthcare, Cause Marketing, Hospitality, Casinos and Gaming, Retail, Politics, Recreational Vehicles, Tech, and more.
Clients I’ve worked with include Nike, Ford, Buick, GMC, Land Rover, Lexus, Mercedes Benz, KIA, Hyundai, Toyota, the NHL, The Vegas Golden Knights, CBS Sports, Petco, New Mexico Board of Tourism, Tillamook Dairies, Avnet (a Fortune 100 global technology distributor), Southwest Airlines, AT&T, Charles Schwab, United Healthcare, Barrow Neurological Institute, Pennzoil, Dairy Queen, the PGA Tour, Waldorf Astoria, Microsoft, Bloomberg, GE Capital, UPS, Ski-Doo Snowmobiles, Gumout, Broan, Pillsbury, ConAgra, General Mills, Benihana’s, Shaquille O’Neal’s Big Chicken Restaurant, and more.
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Work
2021-Present. Byrna Less_Lethal, Las Vegas, NV - CD/AD/CW/ Wearer of 1,000 Hats. A start-up, client-side job. I was their initial CD hire.
2019-Present: Freelance CD/AD/CW. Agencies: Nomadic/Phoenix, Ignited/Los Angeles
2018: SK+G, Las Vegas, NV - VP/CD/AD/CW. Clients: The Waldorf Astoria, Ponant Luxury Cruises, Maryland Live! Casino, Virgin Hotel Las Vegas, The Vegas Golden Knights, Shaquille O’Neal’s Big Chicken Restaurant
2017: Freelance CD/AD/CW. Agencies: Firehouse/Dallas, Riester/Phoenix: Clients: BMW, Acura, Dairy Queen of Texas, Arizona Department of Health Services Youth Prevention and Cessation program
2015-2017: R&R Partners, Phoenix - CD/AD. Citizens Clean Elections Commission, NHL, Avnet, APS, State Bikes, Health & Wealth Raffle, Hotel Nikko
2015: Freelance CD/AD/CW. VitroAgency/San Diego (PETCO), Mercury CSC/Bozeman (Montana State Tourism), Team Detroit (Ford Motor Co.)
2014-2015: Cramer-Krasselt, Milwaukee, WI - VP/CD/AD. Ski-Doo, Broan, Gumout, The Paper and Packaging Board of America, Benihana's, TURN Milwaukee
2012-2013: Blackboard Co., Austin, TX - CD/AD. Nike, New Mexico Board of Tourism, Grande Communications, Green Mountain Energy, The Peace Council, Tillamook Dairies
2012: Freelance CD/AD/CW. Leo Burnett Worldwide/Troy, MI (Buick, GMC)
2010 to 2012: Olson, Minneapolis, MN - CD/AD. Best Buy, Minnesota State Lottery, Kraftmaid, Ecolab, justabunchofroadies.org
2009 to 2010: Freelance ACD/AD/CW. BBDO/NY (GE Capital), Creature/Seattle (Microsoft), David & Goliath/LA (KIA), Donatwald/LA (EHarmony), Fire Station/LA, Innoceans America/LA (Hyundai), JWT/NY, (Microsoft, UPS, Bloomberg, several others) Merkley & Partners/NY (Mercedes Benz, Barnes & Noble)
2005 to 2009: Team One/Los Angeles, CA - ACD/AD. Lexus, USC/UCLA, NRDC, internal Team One branding
2000 to 2005; GSD&M, Austin, TX - ACD/AD. Land Rover, Kinko’s, 7/11, The Onion, Southwest Airlines, Pennzoil, The Nationwide Tour, United Healthcare, Charles Schwab, AT&T, The Legacy Foundation (The TRUTH)
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Education
School of Associated Arts, St. Paul, MN - BFA in illustration and Fine Art.
Self-taught as an art director. Lucky to have had a lot of great mentors along the way.
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Awards
Cannes, One Show, Communication Arts, NY Art Director’s Club, Clios, Kelly Awards, AICP, Athena, Emmy, Graphis, Local/Regional/National Addies, Beldings, IAAA, The Show (Minneapolis), Richmond Show, Print Design Annual, Dallas Tops, Moebius, NAMA, New York TV & Cinema, Milwaukee 99 Show
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Further Recognition
bestadsontv.com, Adcritic Spot of The Day, Communication Arts Exhibit, One Show Creative Showcase, work featured twice on America’s Funniest Commercials, SHOOT Magazine's The Best Work You've Never Seen, had a spot banned from broadcast by the United States, Great Britain, and MTV (can you guess which one?)