American Academy of Dermatology: Prevention / Content, Social, Broadcast
Market research showed that people were more afraid of skin cancer causing disfigurement than they were of it causing death. It was a very interesting experience to find someone that skin cancer had not killed, and to get his story. This film ended up being the subject of a thesis in the prestigious Medical Journal of Australia. It was also banned from the airwaves by the United States, Great Britain, and even by MTV.