Barrow Neurological Institute: Health&Wealth Raffle / Experiential, Content, Social
Twice a year, the Barrow Neurological Institute in Phoenix holds a raffle to help fund research, clinical innovation, and patient care. While the prizes are alluring––up to a million dollars, the price of a ticket isn’t. At $100 each, it’s a tough sell.. To get people over the price barrier and to keep them playing, Barrow needed to remind them that each ticket sold, whether it was a a winner or not, helps a patient in need, and could, in fact, save a life.
The Big Thank You
There’s No Way to Lose