The Citizen's Clean Election Commission of Arizona: Election Year 2016 / Content, Social, Digital
The primary barriers to voter participation in elections––from local to national––are the feelings of being overwhelmed and confused by the information out there, and by the agendas and partisan politics it may be attached to. In short, voters don't know what to do, where to go, or who to believe.
The Citizen's Clean Elections Commission is a government office that provides simple, unbiased election information to the voting public. This is not "Rock the Vote." The CCEC cannot, by law, encourage voter participation or take sides. They can only provide voters with information they need to make informed decisions on Election Day.
Since the information they impart is very straight-forward and dry, we needed to find a way to present it in a memorable way.
Early Voting.
Scat.
Local Debates.
Rich Media Banner: Arcade Claw
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Social posts kept voters informed, engaged, and up-to-date with the latest information, interesting election facts, and motivational messages.