Lou Flores Creative Director Art Director Writer

Land Rover: Range Rover North American Relaunch  /  Broadcast

Land Rover wanted to relaunch one of their flagship vehicles––the Discovery––in North America. Two things were confusing their demographic. 1: Few people were aware of the differences between the terms “Land Rover,” and, “Range Rover,” let alone, “Discovery.” 2: Since the Discovery was already famous for being one of the toughest, most rugged vehicles on earth, the fact that it also offered world-class luxury was getting lost. We helped clear things up.