Land Rover: Range Rover North American Relaunch / Broadcast, Print
Land Rover wanted to relaunch their flagship vehicles, the Range Rover and the Discovery, to North America. Two things were confusing their demographic. First, few people were aware of the difference between the terms “Land Rover,” and “Range Rover.” Secondly, since these vehicles were famous for being the toughest, most rugged beasts on and off the road, the fact that they offered world-class luxury was getting lost. This campaign helped clear things up.