Automotive Film Archive / Content, Broadcast
The mission statement of the long-lived Lexus "Pursuit of Perfection" campaign was simple: Demonstrate the technology in an interesting way. Here are some more examples of that with a few other things mixed in.
The Big Back-Up. A Lexus spot sponsoring The US Open Tennis Championships that stars tennis superstar Andy Roddick and a restless tennis ball. Andy was much more pleasant to work with than the ball.
Ford Global Rebrand: Ford, one of the most iconic brands in the world, looks to the future with messaging that's simple, fun, and energetic. I was lucky enough to be contacted by Team Detroit (now GTB) to help lead and oversee the art direction, production and finishing of six films in total. This is my favorite one of the campaign.
The Ford Focus RS: Circles.
Obliterated. The global launch spot for the Lexus GSh Hybrid. It was introduced as the the world’s first high-performance luxury sedan. Being clean no longer meant being slow. When we shot this I was looking at a real-time video feed in the back of a high-speed camera car equipped with a 360 Gemini Crane and going over 100 mph. We were doing all sorts of moves and there were several instances where the camera car and the GSh came a little too close to each other for comfort. It was a lot of scary fun to shoot this.
Working on Lexus Sales Events meant making campaigns that did a lot of heavy lifting while maintaining the brand's impeccable standards. It was an opportunity to think a little differently and they were always fun to do.
Test Drive
Ice Cream Truck