Lexus: RXh Hybrid Global Launch / Broadcast, Digital, Print
The world’s first luxury hybrid SUV, the Lexus RXh, was launched globally with the “Collision” spot below. One night, I received a text from a friend in New York who was in a loud Manhattan bar when this spot came on, and that there was an audible hush from the crowd as they watched it play out. Nice.
Collision
This banner campaign launched a redesign of the RXh a few years later.
