Lexus: RXh Hybrid Global Launch / Broadcast, Digital, Print
The first generation of the world’s first luxury hybrid SUV, the Lexus RXh, was launched globally with the “Collision” spot. One night, I received a text from a friend in New York who said she was in a loud Manhattan bar when this spot came on, and that there was an audible hush from the crowd as it played out. Nice.
The digital and print below launched a redesign of the RXh a few years later.