New Mexico Tourism: Winter 2013 Ski Season  /  Content, Social, Experiential, Print

 

The best and most obvious way to dispel the myths of New Mexico as a very dry place with nothing to do and little to see was to tell the truth. Within six months of the campaign’s launch, 3.1 tax dollars were returned for every dollar New Mexico spent on advertising. That 3-to-1 ratio was previously unheard of in the state.

Wish It Weren't

 

Man vs Mountain

 

They Sit

 

Alpen Glow

 

Blanket of White