Cause Marketing: Bad Gifts For Good / Website, Mobile, Content, Social, CRM
Ever received a cringe-worthy holiday gift* and passed it around the room hoping it wouldn't make its way back? That’s why Bad Gifts For Good (otherwise known as The 2016 R&R Partners Holiday Card) was created. Not only was this a chance to do away with horrible gifts, it was a chance to do good for the community.
Using in-house resources and a budget of less than $8,000, we came up with the idea of giving bad gifts more fitting ends. The website gave people the opportunity to do away with them in a variety of ways. A $5 donation to charity was made by the R&R Foundation for each gift put out of its misery. The agency goal for donations was reached in just a few days.
This campaign was a co-winner of R&R Partners Big Fat Prize, which is awarded to the campaign judged to be the best of the year.
*Criteria for judging any well-intentioned gift as "bad" is purely subjective and the sole responsibility of the recipient.
Fruitcake: Blammo
Selfie Stick: Hawk
A match and striking strip were put into the holiday card so it could be destroyed, too. Believe it or not, the Post Office was OK with delivering this.