Silvercar by Audi: Initial Launch / Branding, OOH, POP
Silvercar by Audi, the world’s first mobile-based car rental service, was in start-up mode. They came to us for a look and feel as disruptive as their concept and an almost non-existent budget. We proposed taking over the airports they were operating in initially with OOH and POP whose look was based on signage from another world-changing transportation system: the New York subway.